JR Charles is the founder and CEO of ParOne, Inc., a New York-based technology holding company built around golf. Under his leadership, ParOne has grown into a team of 20, operating a portfolio of companies spanning video distribution, engineering services, ML-driven performance analytics, and streaming media. JR oversees strategy, operations, and growth across every entity in the portfolio, with a focus on building technology that produces measurable results for the athletes, organizations, and businesses ParOne serves.

ParOne App is the company’s video distribution platform, powering media and commerce experiences for some of the biggest names in golf. Clients include the LPGA, LIV Golf, the DP World Tour, GOLF.com, and Golfweek — organizations that rely on ParOne App’s infrastructure to deliver and monetize video content at scale.

ParOne Dev, LLC is ParOne’s engineering agency, who build custom technology for marquee golf clients. What began as an internal capability to support ParOne’s own products has grown into a standalone agency, reflecting the demand JR identified for high-caliber, golf-specific engineering talent.

AVA Golf is ParOne’s newest venture: an ML-powered performance app built on a proprietary machine learning engine of over 100 rules, translating Garmin, Arccos, and USGA data into shot-level coaching insight for golfers. AVA Golf launched its first subscriber cohort in June 2026 following a finalist appearance at the Golfweek Tech Lab.

Other ventures in the ParOne portfolio include GolfCentral TV, a FAST/CTV streaming subsidiary, and ParOne Holdings, which manages investments in other companies. Together, these ventures reflect JR’s broader approach: identify where golf technology is headed, and build — or back — the businesses that get there first.